Welcome! We're excited to have you join the Gugu Guides.
Welcome to Gugu Guru the premier social shopping destination for parents. Gugu Guru is a marketplace powered by our Gugu Guides - real parents helping each other by sharing the products they have put to the test. Please review the best practices below to create the optimal social selling experience.
Create a compelling storefront
2. Short bio
3. Link to social media profiles
Posting shoppable content to your storefront
Best Practices for Content
Stay on Message
Consider what you're reviewing and keep a consistent tone.
Educate your followers and be helpful
Add the value proposition of the products, how and when to use them...
Write about why you use the products you are recommending.
Best Practices for Sharing
Watch this video on how your followers experience your storefront posts across all social networks and Google search.
Educate and Inspire It's not about spamming your network, it's about sharing great products you've discovered.
When communicating, successful social sellers should...
- Be an expert - product knowledge
- Be empathetic - earn trust, know your audience, communicate with authenticity and brand voice
- Be helpful - offer advice, tricks, solve a concern
- Be engaging - answer questions, peruse comments
The tone should always be...
- Informal, personal, conversational
- Clear, short and simple
- Creative and articulate
- Positive and energetic, with a dose of passion
- Open, honest and straightforward
- Fun, cheeky and lighthearted
- Authentic with brand voice
Communication: Tips for Creating a Caption on Social Media
Context is key!
Solve a problem. "Help your baby sleep peacefully..."
People love numbers! Numbers are easy to follow..."3 best products for traveling with kids"
Ask a question! It drives engagement... "What is your favorite pacifier?"
Testimonials. Share success stories.
Post your storefront in your BIO - you will earn commission for any sale that is generated through your link. (Your URL is in your TVPage profile.)
Share directly to your Instagram through the TVPage app - this pulls the content and makes it easy to post.
The link can be also added to your Instagram Story. Utilize hashtags (tag your brand & product , use popular hashtags associated with topics & tag #guguguide)
(Note: Good news! Instagram no longer requires 10,000 followers for story links.)
Compelling content builds inspiration and inspiration builds sales.
Share directly to Facebook through the TVPage app.
Personalize your message: tell a story, explain why you're sharing the products, what your experience is, your results from using the products.
Platform: SMS, Email, & WhatsApp
If you know the person you're sharing with personally, this is the best way to share, hands down! SMS/EMAIL/WHATSAPP have the highest click through rates and sales.
Add a personal message! If you remember something personal about the person you're haring with, add it here...Make a connection! "Hope you had a great birthday!"
Other Social Media and Search
Watch Tutorial: Sharing your Shoppable Posts to Pinterest
Watch Tutorial: Sharing your Shoppable Posts to Twitter
Watch Tutorial: Getting your Posts to Come up on Google Search
Other resources: How It Works / introductory guide.