About Gugu Guru


Gugu Guru

Gugu Guru is a community where real parents can share real advice, tips and brand recommendations, and support each other on their parenting journeys.

Our engaging, interactive and shoppable content is sourced from a passionate community of Gugu Guides, experts and celebrity parents who share honest, authentic reviews and recommendations for our information-hungry audience.

With our uniquely personalized experience, expert product guidance and compelling content, Gugu Guru is the preferred product discovery resource for expectant & new parents.

The Gugu Guru experience is all about personalization. Using a 360-degree, video-first approach, we help parents discover, purchase and ultimately recommend the best products and services for their own parenting journey.


Gugu Guru launched in 2015 as a baby registry discovery site that makes free, unbiased and highly personalized baby product recommendations based on a parent's style, lifestyle and product preferences. Our Concierge service matches parents with one of our professional baby planners, who delivers even more highly personalized help.