Just like we revamped our website for the new year, we’re also approaching how we handle giveaways. Here’s more from Gugu Guru founder, Monica Banks.
You definitely heard Monica correctly: We’re giving back this year by making all of our giveaways cause-driven giveaways! We feel incredibly excited about what cause-driven giveaways will mean for you, for our brands, and for those charities and philanthropies that will benefit from this effort.
As we continue to partner with the best brands for babies, parents, and families, we do so not just to bring you great products but to also give back in various ways. We look to create meaningful partnerships with brands that have a give-back angle already in place or founders who have a passion about giving back to different causes. By approaching our giveaways in this manner, we will help raise awareness for a variety of important causes and give back to the community in the process.
Additionally, you will see a round-up on our shop (in the cart) which features rotating charities receiving donations throughout the year. This feature will allow you to check out causes and charities on your own time as well. We know our Gugu Guru parents feel passionate about philanthropic endeavors. We wanted to make it easy to learn more and give back to ones that pique your interest.
This new approach allows us to continue to feature products while making it less about the “stuff” and more about what we can do, together with you, to benefit those in need. Our approach to giveaways this year is based on parents like you. Be sure to stay tuned for our cause-driven giveaways and how each one will give back to our community. We can’t wait to roll this out and start giving back throughout the year.