What is Gugu Guru?
Gugu Guru is a platform created by mom and baby industry experts that makes free, unbiased and highly personalized product recommendations based on our fun lifestyle and personal style assessment quiz.
Is Gugu Guru a baby registry?
Gugu Guru is a shopping tool for parents. It is a recommendation & discovery site and is not really intended to be used a baby registry. You can certainly use your saved Favorites list as a registry if you'd like but it won't do a lot of the things that other registries do, e.g., searchable gift registries, completion discounts, returns & exchanges, (and we'd hate for you to be disappointed.)
Why use Gugu Guru?
Until now, shopping and preparing for baby has meant relying on other moms to figure out some of the most important products you’ll need. You might call up your best friend, sister-in-law or cousin to find out what they registered for and then add it to your list, never really knowing if it’s something that’s going to fit your lifestyle. But the truth is, baby products are as much about personal style as shopping for a pair of shoes, a car, or even a house. You wouldn’t ask your sister to find or decorate your new home, would you? We created Gugu Guru to help define your lifestyle needs and home in on the very best products you’ll need for your baby’s first year of life and now beyond.
How much does it cost to use Gugu Guru?
Gugu Guru is a totally FREE service. The product prices reflected are the retail price at the time the product was added to the site and not marked up in any way. Gift givers purchasing any products from a Favorites list are responsible for the payment of the product and any shipping and handling costs.
How does Gugu Guru work?
You tell us about your unique personal style, lifestyle and product preferences through our questionnaire. Gugu Guru’s powerful recommendation engine uses your unique profile data to find and recommend your best match baby products.
Do brands pay to be listed in Gugu Guru?
All of Gugu Guru and Gugu Concierge’s recommendations are 100% unbiased and based on data from industry experts and other moms. Rest assured while you browse your recommendations that brands cannot pay to show up to any particular user type and that is our promise to you. We do allow brands to sponsor blog posts, giveaways and other things outside the recommendations (but we'll always let you know if something is sponsored.)
Which retailers does Gugu Guru work with?
The Gugu Guru site links to any and all retailers from Amazon to buybuy BABY to Etsy to independent and specialty retail shops.
How can I add products to my Favorites list that are not included in Gugu Guru’s recommendations?
Something else you want to add from another website? No problem! Just click the “Add A Product To My Favorites” button and it will be added to your Favorites list. You can add anything from any website to your Favorites list - that means products, gift cards or even services.
What are those “Must Have” and “Nice to Have” labels I see next to products when I am managing my Favorites list?
Should you use your Favorites list as a gift registry, Gugu Guru gives you the choice to indicate to gift givers which gifts you really need versus the ones you’d just like to have. When gift givers come to your published Favorites list, they’ll also be able to sort the items by Must Haves and Nice to Haves; helping them shop and increasing the chances that you’ll get all the items you really need.
What happens if I am not 100% confident in my product selections or am having a hard time choosing between products?
We’re here to help! Just send your Favorites list to a Gugu Guru expert before publishing it. One of our experts will review your selections with your style and lifestyle profile and provide feedback, as well as answer any questions you may have.
Ok, I’m ready to publish my Favorites list, now what?
Just click the “Publish” link and voila, you’re all set up to receive your perfect baby gifts.
Who can see and access my published Gugu Guru Favorites list?
Your Favorites list is completely private and only accessible by those you share the unique link with. Gugu Guru will give you the option to share your unique link by email. Gift givers can also easily print your registry if they prefer to purchase in a physical store versus online. Please note: Gugu Guru does not offer gift givers the ability to search on a user’s name. If you want to convert your Favorites list into a searchable gift registry, please contact us at hello [at] guguguru [dot] com and we will help you.
How will gift givers know where to send gifts?
At the top of your Favorites list you’ll find the mailing address shown to gift givers should you choose to display it. The address that displays is the address from your profile by default but you may edit this to display the address where you want your gifts shipped.
How will gift givers know which items are still available for purchase?
All items will indicate if there is a quantity still needed or if the item has been purchased already.
How about returns?
Returns will need to be processed by the retailer where the purchase was made.
What is Gugu Concierge?
Gugu Concierge is our new premium (i.e., paid) service where we curate highly personalized, custom registries for families. Select one of our affordable packages and one of our trained experts will curate a highly personalized, custom registry just for you. Gugu Concierge also makes a great gift!
What is the difference between the free Gugu Guru site and Gugu Concierge?
Gugu Guru's free recommendations will help give you ideas and jumpstart the baby planning process but if you're really busy, overwhelmed or just experiencing decision fatigue, you may want to check out our affordable Concierge service.
Why should I upgrade to Gugu Concierge?
Some of the benefits include:
- Registry curated by professional baby planners and experts tailored to your unique lifestyle and personal style
- First access to newer products and brands not yet listed on Gugu Guru
- Local in-store pick-up or online shipping options
- Gift tracking
- ...and more!
How do I contact Gugu Guru?
You can contact us by email at: hello [at] guguguru [dot] com
Who do I contact regarding press inquiries?
For all press and media inquiries, please contact us by email at: hello [at] guguguru [dot] com
I am a brand and I have a great product for Gugu Guru to consider. How can I work with you?
If you’re a brand, please visit our Brand Page here.