Dadpreneur Spotlight: Nathan Day of LugBug

As a parent, you know that lugging around an infant in a car seat is a lot of work – but, who wants to wake the baby and take them out just because the carseat is cumbersome? After new dad, Nathan Day, dislocated his shoulder lugging his baby daughter around in her carseat, he knew there had to be a better way. When he realized there was nothing else on the market to make carrying an infant seat easier and safer on the parent, he set out to develop his own.

LugBug is a lightweight, ergonomic and exceptionally strong little handle that adjusts to any single-handle baby carrier and offers a range of better, more comfortable and enjoyable carrying positions that support the arm and wrist. The LugBug is a necessity for any parent who needs to take the carrier in and out of the car, whether it’s to the park, grandma’s house, or daycare – why make it harder on yourself? Just attach the LugBug and ease the pain of carrying the carseat. Offered in six different colors, the LugBug handle works with all major carseats, and would make a great baby shower gift which new parents never even knew they needed!

GG: How and why did you start LugBug? Tell us the concept behind LugBug! 

ND: The idea of LugBug was born out of necessity after I dislocated my shoulder while lugging around my infant daughter in her car seat. After much research, I was shocked to discover there was nothing on the market to make baby carriers easier to hold. My idea was to build a sturdy, reliable and easy-to-use handle for parents to prevent strain-related injuries when lifting inherently awkward infant car seats.  The concept started with a sketch, which evolved into making LugBug a reality with molds, testing, patents and now manufacturing. The result is LugBug, a lightweight, ergonomic and exceptionally strong little handle that adjusts to any single-handle baby carrier. It offers a range of better, more comfortable and enjoyable carrying positions that ease tension on the wrist, forearm and shoulder.

 

GG: How do you balance work and family?

ND: The great thing about LugBug is it is a product for parents so when I work on LugBug a lot of time it involves my family. My wife was the product tester for quite a while before we launched it. And my kids are always up for seeing what LugBug is all about.

GG: What’s the best part of being a “Dadpreneur” and running your own business? 

ND: The best part of being a Dadpreneur is my girls love that I invented LugBug and they now come to me with their own little inventions. They see that their ideas can amount to anything and they love talking to me about their ideas and problems they want to solve. Thalia always tries to solve ways she can get more ice cream. Her latest idea was a freezer you could carry so the ice cream wouldn’t melt on you! I love fostering that creativity in them.