Want one-on-one help from a human expert?
Upgrade to a premium package and get matched with one of our experts for your very own personalized consult.
Petite Care
Covering all the essentials
$49
- Questionnaire to understand your needs and lifestyle
- Personalized, unbiased product recommendations
- 30 minute one-on-one expert consult Our experts are rigorously trained, eager to help and, most importantly, have been in your shoes as parents themselves. We won’t just send you a list and say, “buy this”; we provide curated choices and discuss them with you.
- One wrap-up email exchange to answer any remaining questions
- Special discounts (Over $500 value)
- Membership to Gugu Village ($1200 value) Gain access to this members-only group that enjoys the benefits of exclusive expert content along with the ability to review baby products and receive gift cards and other perks in return for feedback.
- Cash rewards ambassador program Our ambassador program gives cash rewards for every referral.
Expert Care
One-on-one guru guidance
$99
- Questionnaire to understand your needs and lifestyle
- Personalized recommendations using Precision Matching Process™ Our patent-pending Precision Matching Process™ combines artificial intelligence with the human intelligence of rigorously trained baby gear experts to produce the most customized product recommendations possible.
- 45 minute one-on-one expert consult Our experts are rigorously trained, eager to help and, most importantly, have been in your shoes as parents themselves. We won’t just send you a list and say, “buy this”; we provide curated choices and discuss them with you.
- One wrap-up email exchange to answer any remaining questions
- Special discounts (Over $500 value)
- Membership to Gugu Village ($1200 value) Gain access to this members-only group that enjoys the benefits of exclusive expert content along with the ability to review baby products and receive gift cards and other perks in return for feedback.
- Special matching onesie and shirt ($30 value) Flaunt your guru status with this adorable adult t-shirt and onesie combo.
- Cash rewards ambassador program Our ambassador program gives cash rewards for every referral.
Concierge Care
The ultimate experience
$199
- Questionnaire to understand your needs and lifestyle
- Personalized recommendations using Precision Matching Process™ Our patent-pending Precision Matching Process™ combines artificial intelligence with the human intelligence of rigorously trained baby gear experts to produce the most customized product recommendations possible.
- Hour long one-on-one expert consult Our experts are rigorously trained, eager to help and, most importantly, have been in your shoes as parents themselves. We won’t just send you a list and say, “buy this”; we provide curated choices and discuss them with you.
- Guidance through the baby registry set up process, including help with selection of what baby registry website to use, creating a registry, prioritizing your gift list and more
- One month unlimited email support to answer any remaining questions
- Special discounts (Over $500 value)
- Special matching onesie and shirt ($30 value) Flaunt your guru status with this adorable adult t-shirt and onesie combo.
- Priority Status Membership to Gugu Village ($1200 value) Priority Status makes you the first in line to review some of the bigger ticket baby items like strollers, carriers and more.
- Cash rewards ambassador program Our ambassador program gives cash rewards for every referral.
- One year Learn and Earn Membership Earn cash rewards and other valuable discounts for learning about important parenting and safety topics.
- One year Grow with Gugu Membership Get ongoing personalized product recommendations as your family grows along with big discounts and other perks.

Gugu Guru Gift Card
Know a new or expectant parent? Give the gift of preparedness and expert support with a Gugu Guru gift card.
How It Works
1
Take the Gugu Guru quiz. Our first step is getting to know you. Answer some questions about your lifestyle, personal aesthetic and product preferences.
2
Connect with your Concierge. A new friend for you to turn to, your Concierge is a mom & baby product expert who wants to lighten your load by providing the most highly personalized service and product guidance just for you.
3
Discuss your recommendations. All of our experts are rigorously trained, eager to help and, most importantly, have been in your shoes as parents themselves. We won’t just send you a list and say, “buy this”; we provide curated choices and discuss them with you.
4
You’ve Got This. Unlike other services, we are not salespeople – we simply want to help you. That means that you can trust our advice. And if you have more questions, no problem. We are always here for you.
Just starting out?
Answer some questions to get matched with products and one of our Concierge will be in touch.
Gugu Guru helped me so much!
It would have taken me so much time to comb through all the details and compare and contrast each item for my baby registry. I felt so much more secure having an expert from Gugu Guru take care of it all for me!
– Whitney Port –