I created Gugu Guru because I realized that the one thing that hasn't changed in the five years since I registered for my first pregnancy is how overwhelming and un-fun the whole process can be. For first time moms, the task of selecting a whole list of important baby products just adds more stress during a time when it's crucial to cut out any extra stress from your life.
When my best friend got pregnant last year, she was exasperated by the registry process. From the Bumbos to the Boppies, her head was spinning. So she turned to me for guidance.
I realized as much as I wanted to help her, I could only do so to a certain degree for three reasons:
I moved to the 'burbs and she is still a city slicker.She would need to outfit herself with a whole different set of baby gear for the concrete jungle than what worked for me in my new life of minivans and strip malls. 2
A year in the baby gear market is like dog years.I have consulted for all sorts of mom and baby brands in my career and I know that new products and up-and-coming brands are a constant, and if you're not staying on top of things, you may just miss the perfect products for you. 3
All women have their own senses of style.As much as you have in common with your besties, your home décor and wardrobes probably look a lot different. I knew that the functionality aside, based on looks alone, the stroller that I chose for my babies would not be a good fit for my girlfriend's personal fashion sense.
Inspired by my teenage obsession with the quizzes in teen mags, I thought to myself, "There should be a quiz that helps a mom discover her ideal baby registry based on her lifestyle and personal style." That was my a-ha moment. And Gugu Guru was born.
Created to delight new and expecting moms, Gugu Guru delivers you your perfect baby registry match, unbiased product recommendations from industry experts and other moms to suit your individual style.