Baby Product Concierge
Get personalized, unbiased product recommendations tailored to meet your lifestyle needs & wants.
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Benefits

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Save Time

Skip hours of online research and wandering baby store aisles. Our concierge services will save you an average of 39 hours.

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Save Money

Say goodbye to expensive purchasing mistakes with our proprietary Precision Matching Process™.

Icon reduce stress

Reduce Stress

Because gearing up for parenting just shouldn't be so overwhelming. Avoid information overload and stress with our personalized concierge services.

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Be Confident

With our expert guidance, you won’t just know “what” to buy, you’ll know “why" each product is right for your family.

How It Works

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Step 1

Take the lifestyle
quiz.

Step 2

Algorithm uses
artificial & human
intelligence to target
match products.

Step 3

View products and
see why they are
a match.

Step 4

Get expert
review of
selections.

Petite Care

Covering all the essentials

$49

  • Questionnaire to understand your needs and lifestyle
  • Personalized, unbiased product recommendations
  • 30 minute one-on-one expert consult
    Inline help icon
    Our experts are rigorously trained, eager to help and, most importantly, have been in your shoes as parents themselves. We won’t just send you a list and say, “buy this”; we provide curated choices and discuss them with you.
  • One wrap-up email exchange to answer any remaining questions
  • Special discounts (Over $500 value)
  • Membership to Gugu Village ($1200 value)
    Inline help icon
    Gain access to this members-only group that enjoys the benefits of exclusive expert content along with the ability to review baby products and receive gift cards and other perks in return for feedback.
  • Cash rewards ambassador program
    Inline help icon
    Our ambassador program gives cash rewards for every referral.

Expert Care

One-on-one guru guidance

$99

  • Questionnaire to understand your needs and lifestyle
  • Personalized recommendations using Precision Matching Process™
    Inline help icon
    Our patent-pending Precision Matching Process™ combines artificial intelligence with the human intelligence of rigorously trained baby gear experts to produce the most customized product recommendations possible.
  • 45 minute one-on-one expert consult
    Inline help icon
    Our experts are rigorously trained, eager to help and, most importantly, have been in your shoes as parents themselves. We won’t just send you a list and say, “buy this”; we provide curated choices and discuss them with you.
  • One wrap-up email exchange to answer any remaining questions
  • Special discounts (Over $500 value)
  • Membership to Gugu Village ($1200 value)
    Inline help icon
    Gain access to this members-only group that enjoys the benefits of exclusive expert content along with the ability to review baby products and receive gift cards and other perks in return for feedback.
  • Special matching onesie and shirt ($30 value)
    Inline help icon
    Flaunt your guru status with this adorable adult t-shirt and onesie combo.T shirt onesie
  • Cash rewards ambassador program
    Inline help icon
    Our ambassador program gives cash rewards for every referral.

Concierge Care

The ultimate experience

$199

  • Questionnaire to understand your needs and lifestyle
  • Personalized recommendations using Precision Matching Process™
    Inline help icon
    Our patent-pending Precision Matching Process™ combines artificial intelligence with the human intelligence of rigorously trained baby gear experts to produce the most customized product recommendations possible.
  • Hour long one-on-one expert consult
    Inline help icon
    Our experts are rigorously trained, eager to help and, most importantly, have been in your shoes as parents themselves. We won’t just send you a list and say, “buy this”; we provide curated choices and discuss them with you.
  • One month unlimited email support to answer any remaining questions
  • Special discounts (Over $500 value)
  • Special matching onesie and shirt ($30 value)
    Inline help icon
    Flaunt your guru status with this adorable adult t-shirt and onesie combo.T shirt onesie
  • Priority Status Membership to Gugu Village ($1200 value)
    Inline help icon
    Priority Status makes you the first in line to review some of the bigger ticket baby items like strollers, carriers and more.
  • Cash rewards ambassador program
    Inline help icon
    Our ambassador program gives cash rewards for every referral.
  • One year Learn and Earn Membership
    Inline help icon
    Earn cash rewards and other valuable discounts for learning about important parenting and safety topics.
  • One year Grow with Gugu Membership
    Inline help icon
    Get ongoing personalized product recommendations as your family grows along with big discounts and other perks.
Parents love gugu guru
  • I cannot recommend Gugu Guru enough! My favorite thing is that they offer a very affordable concierge service for women that don’t have the time to research every single baby product.

    Cameran W.

  • If it weren’t for Gugu Guru, I would be hopelessly lost. Their online quiz helps you narrow down your style and their concierge service gives you access to baby gear professionals that help YOU choose baby gear that’s right for YOUR baby.

    Jazmyn H.

  • As a first time mom I spent countless hours searching for the best products to fit my needs and lifestyle. I was so relieved once I discovered Gugu Guru - their baby gear experts took all of the stress out of choosing the best products!

    April A.

  • Gugu Guru eliminated the overwhelming feeling of picking products as a first-time mom, so I can now enjoy the process and feel confident that if I have any questions Gugu Guru will be there to help me!

    Sarah H.

  • Gugu Guru is a great website that offers a professional, individualized experience. More than that, you can trust their product reviews and feel confident and supported whether you’re a first time mom or doing this for the third time.

    Monique A.

  • Gugu Guru will be there to help me! Gugu Guru truly directed me toward the products that suited our city lifestyle, saving me so much time and introducing me to products I am still using today (years later).

    Denalee M.

Trusted Experts

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Gugu Guru’s products have been curated by a team of industry experts and other parents. We select products based on quality, longevity, style and more – with safety being our top priority.

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Precision Product Matching

Our patent-pending Precision Matching Process™ combines artificial intelligence with the human intelligence of rigorously trained baby gear experts to produce the most individualized product recommendations possible.

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Fun Gugu Guru Stats

636,000+

Users
and Counting!

250,000+

Product
Recommendations

700,000+

Hours
Saved

30+

Parenting
& Gear Experts

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Top Brands

Brand logosNomiDiaper DekorNanobebeBaby K’tanLove to DreamNoJoGranola MomsEvozLarktaleCraneMotif MedicalQdosLascal
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