You should have a running list of a few brands that you use and love personally. If you aren’t sure how to determine what brands to work with, we’ve got a post about it to get you started.
You should have also done some light work on each of those brands, so that you’re prepared with ideas and you understand what the brand is thinking before you try to connect.
We live in a world right now of instant gratification, right? It’s very hard to sometimes understand that you have to be patient, and that just because you create this fantastic pitch, and you are engaging with this brand’s content, that does not mean that they want to work with you, and pay you right away.
You have to flirt, you have to date, you have to get engaged before you get married. And I think that part of the problem is that it seems like some people on social media make it seem so easy. In most cases, there is no such thing as overnight success, there just really isn’t.
Here are 3 tips on how to connect with brands that you want to work with!
It is simple, but so many people forget this, myself included.
Direct messages, FaceBook groups and LinkedIn, are all ways to connect virtually. On LinkedIn you can search for a brand, and you can see if that person is connected to you in any way.
The best practices for the LinkedIn profile is to complete it thoroughly, use photos, make sure it looks polished and professional. Stand out, make it look less like a resume and more like a mini website or portfolio.
Add skills, content creation, content marketing, creator economy, ect. Get endorsed, but make sure that those are authentic endorsements. And just be real, sometimes things can look really phony, and you just don’t want to do that.
Also, don’t message brands in a canned and impersonal way, it should be personalized in some way.
2. Be easy to contact
Add an email to your socials. I have tried to get in touch with creators where I’m like, “Oh my gosh, I can’t DM them on Tik-Tok, because they’re not following me”, and there’s no email. And I have no way to contact them.
Don’t make the brands work when it is something simple for you to do.
3. Keep it simple
Just make it simple, a short bio about you, what you’re talking about. Whether it is your initial pitch, your bio on social media or your landing page (link in bio). It seems so simple, but a big mistake that so many creators make.
Titles Of People to Connect With
When you are drafting your pitches it is important to have an idea of who you are addressing, and with a little research you can find the right person for your pitch.
Right now, I don’t see a lot of titles with the word “content” in it, or UGC user generated content. But any marketing, social media, digital marketing, brand manager, maybe a CEO or a founder for small brands would be a good contact.
A PR person wants to show the brand that they can get as much coverage as possible for the fee that they’re being paid, and no additional fee on top of that. So, I wouldn’t bother with anyone that has these kinds of titles in their name.
This is just a quick overview, but we can work with you for a more personalized plan.
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