Let’s talk about identifying your ideal brand partners.
I asked mom creators, what are some of the ideal brands that you’re looking for? A lot of times I get “I want to work with Fendi, or I want to work for Gucci”. If you’re a super fan of those brands, that is something definitely to aspire to, but sometimes your ideal brand partners are not necessarily those kinds of big aspirational ones. And often, those types of brands are not as pressed to find content creators.
I used an analogy the other day in a video I did about Domino’s pizza. All of their Instagram feed, it’s just all UGC, user generated content, like unpolished videos, unpolished photos of pizzas, and it just does so well. And they don’t pay for any of that content, that’s just people getting a pizza at their house, taking a picture of it, or taking a video of them eating pizza at their son’s first birthday party, or something like that. And they tagged Domino’s, and Domino’s says, can we reuse this?
Your ideal brand partner might not just be your dream aspirational brand, but just who are you a good match for? Let’s get into how to determine that.
1. Create a Short List of Ideal Brands
Think about who you are as a person, what’s your niche, what products are you using every day? What’s that transformation you offer? How can you help someone achieve something, and what are the products, steps, and services that you’re using to do that.
Really try to call it down to the brands that you think are a great fit for you, that you have some good ideas for, that you’re excited about.
2. Do Your Research
Take the brands from your list and take a look at their website and socials. Do they have new products coming out? Do they have new initiatives? Do they have something to announce?
You’ve got to do some leg work. Check to see if the brand is working with other creators or influencers. Depending on whether or not they are, might change the way that you approach them. If they’re already working with creators and influencers they clearly have some insight, and that could also change your approach.
3. Develop Your Creative Pitch and Initial Portfolio
The best way to get a portfolio together is to create content, and then curate your best work. Start creating content about things that you love, and getting into a groove and understanding what your strengths are. I can’t emphasize that enough. It’s good to get your feet wet, it’s good to get going before you approach a brand for something in a paid capacity.
You can use UpWork, LinkedIn or Fiverr to create portfolios and connect with brands. Try to make your profile look as professional and polished as possible. Be cognizant of the keywords that you’re using.
Using Vimeo is a simple and free way to create a video portfolio. Keep it simple, use maybe six of your best videos. Some long form, some short form, have some Tik-Toks, and maybe an intro video about yourself.
Don’t just direct a brand to an Instagram page, because you’re expecting them to do the work. Curate some of your best stuff and put it together.
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