Helping You Win at Parenting
Our experts and personalized product recommendations help you •Save time. •Save money. •Reduce stress. •Be confident.
SIGN UP FOR CONCIERGE
    Free Product Recommendations
    Answer some questions and get FREE personalized recommendations.
    TAKE OUR QUIZ
    Take a Look Around
    Browse Gugu Guru.
    EXPLORE
    Featured products
    51pzr0oyk8l. sl1228
    Love to Dream Swaddle UP Organic
    Price: $34.95
    25d404ac 192e 4a01 91eb cb95d63360ac
    Fridababy Baby Basics Kit
    Price: $39.99
    Zenbaby 2 stage 3rev grande
    Colgate zenBaby™ 2-Stage Crib Mattress with KulKote®
    Price: $218.99
    911mctxckml. sl1500
    NoJo Dreamer Little Woodland Friends 8 Piece Nursery Crib Bedding Set
    Price: $142.36
    How it works
    Take our quiz and tell us about your lifestyle, personal fashion sense and product preferences.
    Gugu Guru will crosscheck your answers with our curated database and then deliver you free, unbiased, personalized product suggestions.
    Build your list of favorites with products from Gugu Guru or from anywhere on the web. Label the products as must have or nice to have.
    Select the option to have a Gugu Guru team member review your selections before publishing or publish to share with your friends and family.
    Take a Tour
    Cam
    I cannot recommend Gugu Guru enough!
    My favorite thing is that they offer a very affordable Concierge service for women that don't have the time to research every single baby product.
    – Cameran Wimberly –
    On our Blog:
    Gugu Gift Guide: Sun & Water Safety Picks
    We rounded up our favorite gift guide picks for enjoying the sun and water this summer
    Read more
    Press
    Twiniversity
    Parents
    Thewashingtonpost
    Coolmum
    Pregnant chicken
    GET STARTED